Choices Flooring

Challenge

Choices Flooring is Australia's premier flooring retail network with the widest selection of flooring brands across more than 150 stores nationwide. Their existing website was not built with mobile users in mind, making it difficult for customers to browse products, compare options, and get quotes — a significant gap for a business where in-store purchase decisions increasingly begin on mobile devices.

Solution

Working with 24 Digital's design team, CodeDrips delivered a complete eCommerce web development refresh of the Choices Flooring site with a mobile-first approach. The platform features an advanced product filtering system, product shortlisting, online magazine orders, a flooring calculator, and a detailed multi-step quoting process to guide customers from browse to purchase.

Results

The refreshed platform served Australia's largest flooring retail network across more than 150 stores, delivering a mobile-optimised shopping experience that reduced friction in the customer journey. The flooring calculator and quoting tools gave customers the confidence to move forward with purchases, directly supporting in-store conversion for the national network.