Senior Software Engineer
Five years on call at a Sydney fintech taught James more about resilience than anything in a textbook. Writes about engineering decisions that hold up after the launch demo wears off. Brunswick-based, Postgres-curious.
Three headless CMS platforms dominate serious projects in 2026. Here is an honest comparison of Sanity, Contentful and Storyblok on editor UX, DX and pricing.
AVIF is now broadly supported and LQIP has matured. Here is the 2026 baseline we ship for image-heavy sites and the tooling that makes it automatic.
We built IssuesID — a multi-tenant, offline-first platform for construction defect, snag and quality management. Here is what it does and why we built it.
Edge rendering promises sub-50ms responses worldwide, but it comes with real trade-offs. Here is when the complexity actually earns its keep.
We built the same content-heavy site three ways. Here is how Astro, Next.js and Gatsby compare in 2026 on build time, runtime performance, DX and ecosystem.
A teardown of what a high-converting B2B SaaS homepage contains in 2026, from outcome-based hero to FAQ, pricing anchor, and conversion-oriented footer CTA.
Three serious marketing automation platforms, three very different shapes of business they suit. Here is how to pick between HubSpot, Customer.io, and Klaviyo without regret.
Server-side tagging fixes problems client-side GTM cannot: short cookie lifetimes, ad blockers, consent, and data ownership. Here is when it is worth the setup — and when it is overkill.
Global SaaS rarely handles the Australian basics well. Here is the practical plumbing for ABN validation, GST edge cases, and Australia Post integration on an AU-first website.
The ACSC Essential Eight is written for enterprise IT, but most of the controls map cleanly onto the websites and web apps run by Australian SMBs. Here is the practical translation.
Retrieval-Augmented Generation sounds like enterprise jargon, but it is the right fit for many small businesses. Here is when RAG actually earns its cost.
ChatGPT, Perplexity, Claude, and Google AI Overviews are the new referral traffic. Here is how to make your content extractable so AI actually cites you.
A custom AI assistant is more than a chatbot with your logo on it. Here is what they actually are, when they earn their cost, and how we build them.
AI-powered site search promises better results and natural-language queries, but the implementation choices matter. Here is what we recommend for business sites.
AI chatbots, automated workflows, and intelligent content — here's how businesses are integrating AI and automation into their websites in 2026.
CraftCMS and WordPress serve different needs. We compare content modeling, developer experience, security, and total cost to help you decide.
Should your business use WordPress or go headless with Gatsby, Next.js, or a similar framework? We compare both approaches for different business needs.
Traditional monolithic CMS platforms are giving way to headless architectures. Here's why the decoupled approach is reshaping how businesses manage and deliver content.
React Server Components are changing how we think about building web applications. Here's what they mean for performance, developer experience, and the future of React.
Not all performance metrics are created equal. We look at the Core Web Vitals and other metrics that genuinely impact user experience and search rankings.
Both Next.js and Gatsby are excellent React frameworks, but they shine in different scenarios. Here's how to decide which one fits your project.
APIs connect your business tools, automate workflows, and eliminate data silos. Here's a practical guide to understanding and leveraging API integrations.
Before writing a single line of code, the architecture decisions you make will determine your project's success. Here's why solution architecture matters.
CSS Grid and Flexbox are both powerful layout tools, but they solve different problems. Here's a practical guide to knowing when to reach for each one.
Jamstack has changed how modern websites are built and deployed. We explain the architecture, its benefits, and when it makes sense for your project.
TypeScript has moved from "nice to have" to essential in modern web development. Here's why we standardised on it and what it means for our clients.
